Author name: Sharon Nath

Looking to stay ahead of the competition in today’s cutthroat eCommerce landscape? Then it’s time to focus on customer retention! In this ultimate guide, we’ll show you how to develop a winning ecommerce customer retention strategy that will keep your customers coming back for more.  Whether you’re a seasoned pro or just starting out, we’ve

Are you tired of sifting through endless spreadsheets and data sets to make informed business decisions? Do you dream of a world where technology can do the heavy lifting for you? Well, it’s time to introduce you to the magic of Artificial Intelligence (AI) in eCommerce. As Ajay Kumar Sood, Principal Scientific Adviser, Government of

Dropshipping is a relatively new business model that has gained popularity in the recent years with the emergence of eCommerce marketplaces like AliExpress and online platforms like Shopify.   The process of dropshipping is simple; a retailer sells a product that is not in stock to a customer, and the supplier ships the product directly

It’s exciting when a purchase is made on your eCommerce store. But some of those purchases will be ultimately returned due to various return reasons. According to reports, nearly 30% of online purchases end up being returned as compared to 8% in brick-and-mortar stores. Why is the percentage of returns higher for online stores? The

Every online seller needs a return policy template.  Returns are an inherent burden for online brands as customers can’t see and feel products in your online store prior to purchasing them. Even the most informed consumers can change their mind about a purchase, and items may arrive damaged. These are only a few examples of

How do we launch our brand in the market? How to stand out from our competitors? How to acquire new customers? How do we define our USP to attract customers?… and on and on! These are common queries that often occupy the minds of eCommerce brands striving to carve a niche in the bustling digital