Ecommerce Return Rate Benchmarks 2025

About this resource

This resource from Saara AI is available free to ecommerce operators, founders, and growth teams. It covers data-backed insights, real-world case studies, and actionable frameworks drawn from Saara's work with 1,000+ ecommerce brands across apparel, beauty, electronics, home goods, health, and more.

Whether you're benchmarking your operations, evaluating a platform switch, or looking for a proven playbook, this resource gives you the information you need to make better decisions — faster.

Why this matters for your ecommerce business

Ecommerce post-purchase — returns, shipping, loyalty, and customer retention — is where most brands leak margin without realising it. The average ecommerce brand loses 20–30% of gross margin to return costs alone. International shipping costs can consume 15–25% of revenue on cross-border orders without proper carrier optimisation. And customer acquisition costs have risen 60%+ in the last three years, making repeat purchase and LTV the most important growth levers available.

The resources in Saara's library are built to help you understand where you stand, what best-in-class looks like, and what changes will move the needle fastest for your business.

Explore more from Saara AI

Saara AI builds EcoReturns (returns management), EcoShip (multi-carrier shipping), and FlyOS (no-code AI growth agents). All three products are available on Shopify, Shopify Plus, Magento, WooCommerce, and custom platforms via API. Browse the full resource library or book a free consultation to discuss your specific situation.