If you're eager to establish a loyalty program for your online store, this article highlights 5 top Shopify Loyalty program apps of 2024 and their unique offerings. By the end of this read, you'll gain insight into which app aligns best with your requirements.
Loyalty programs for online stores have become popular lately. With more competition and research showing how loyalty can help businesses, 90% of online stores now offer some form of customer loyalty program.
In the loyalty market, there are many options, each with its own features. After setting up a program, factors like reward size, how often customers buy, and how they earn and use rewards become important. It’s essential to choose the program that suits your business well.
A good loyalty program does more than just give rewards; it aims to make customers happy and provide an unforgettable experience, while benefiting the business with a strong base for retention, high CLTV, and low acquisition costs.
This article presents the top five Shopify loyalty program apps of 2024, outlining their features and advantages in depth. Our goal is to assist you in making an informed decision and kick-starting your loyalty strategy.
1. Smile: Loyalty & Rewards
Smile.io is a comprehensive shopify loyalty program that enables you to create customized loyalty programs tailored to your brand and audience. You can set up incentivization on various customer actions, such as purchases, referrals, and social media engagement, to foster long-term relationships. The platform’s intuitive interface and seamless integration with Shopify makes it easy to set up and manage loyalty initiatives without extensive technical knowledge.
Key Features
- The Referral System rewards customers when they share a referral link with friends/family. Customers are transformed into brand advocates harnessing the power of word-of-mouth, facilitating cost-effective customer acquisition.
- Rewards feature rewards customers for actions like account creation, social shares, birthdays, purchases, and more.
- VIP Tiers – The platform expedites rewards for your top-tier customers, crafting a VIP experience that promotes increased spending and regular interaction.
Pricing:
Free Plan: $0 for up to 200 monthly orders
Starter: $49/month for up to 500 monthly orders
Growth: $199/month for up to 2,500 monthly orders, plus $20 per additional 100 orders
Plus: $999/month for up to 7,500 monthly orders, plus $5 per additional 100 orders
Pros:
Easy to set up and comes with customizable rewards program.
Cons:
Free plan only comes with limited features. Very basic analytics in advance.
2. Yotpo
Yotpo Loyalty & Referrals streamlines customer loyalty and retention efforts. Yotpo’s comprehensive analytics for loyalty and referral programs enable businesses to grasp consumer behavior effectively, facilitating informed decisions that drive customer retention and foster enduring brand loyalty.
Key Features
- Customizable loyalty and referral program
- Diverse rewards and VIP tiers
- Tiered program based on points, spending, purchases, or referrals.
Pricing:
Free plan: Plan available to stores with fewer than 100 monthly orders.
Gold: $199/month. $0.20 per order after 500 total orders per month.
Pros:
Automated processing of customer loyalty points. Incentives for long-term commitment.
Cons:
Poor customer service. Setup may require technical knowledge or developer assistance.
3. WyseMe
WyseMe is an AI-powered coalition/joint loyalty and reward platform that helps acquire high-value customers with responsible shopping behavior at affordable costs, and also retain them.
WyseMe’s AI encourages good shopping behavior and awards redeemable Wyse points to shoppers who shop more, return less, and opt for online payment methods. The application only charges you for repeat purchases.
Key Features
- Program types: Memberships, Referrals, Reward programs, Subscriptions, VIP tiers.
- Rewards you can offer: Coupons, Custom rewards, Discounts, Gift cards, Membership perks, Store credit.
- Rewards for you: Earn rewards every time your shopper uses a gift card from another WyseMe store. Use them to run targeted campaigns.
- Audience Targeting: Improve conversion by setting up the right target audience for your campaign.
Pricing:
Discovery: $0 for stores with <1000 orders/month. A lifetime membership fee of INR 1000.
Wyse Rewards: Best for 1000+ orders pm. Charges 2% / Conversion. A membership fee of INR 2500.
Joint Loyalty: Ideal for 10,000+ orders pm INR 2999 / Month. Includes 1000 orders.
Agencies: Handling marketing for 5+ brands.
Pros:
Joint loyalty ecosystem helps acquire customers while boosting loyalty and retention. AI-powered tiered rewards system. Advanced features at a budget friendly price.
Cons:
Sellers cannot custom-define their tier system and criteria, as it’s managed through AI. The platform requires you to connect to Email, SMS, and review tools, no in-built feature.
4. Growave
Growave is a Shopify loyalty program app that integrates features like loyalty programs, referrals, rewards, gift cards, VIP tiers, reviews, and wish lists. These features seamlessly collaborate to aid in the growth and transformation of your website into a sales-oriented store. Managing the app is effortless through a centralized dashboard, requiring no coding skills.
Key Features
Affiliate programs, Custom programs, Gift card programs, Memberships, Referrals, Reward programs, Stamp or punch cards, VIP tiers and Wishlists.
Reward Types
Badges, Coupons, Custom rewards, Discounts, Free products, Free shipping, Gift cards, Gifts, Membership perks, POS rewards, Points, and Store credit.
Pricing:
Free plan: 100 orders/month; 500 total orders
Medium: $49/month for 500 monthly orders
Growth: $149/month for 1000 monthly orders
Premium: $349/month for 3000 monthly orders
Pros:
Easy to install and use. Responsive and friendly customer support. Feature-rich functionality with unlimited usage.
Cons:
For users mindful of their budget, Growave may be considered relatively expensive. The free plan does not include loyalty.
5. Rivo
Rivo is a customizable platform referral that drives your performance metrics forward through rewards, referrals, and loyalty points.
Key Features
Affiliate programs, Cash back programs, Memberships, Referrals, Reward programs, VIP tiers
Rewards
Cash back, Commission, Coupons, Custom rewards, Discounts, Early access, Exclusive access, Free products, Free shipping, Membership perks, POS rewards, Points, Shipping rates, Store credit.
Pricing:
Free: 200 monthly orders
Scale 400 orders: pay as you go pricing. $49 for stores with an order volume of 400 orders p/m
Scale 1000 orders: pay as you go pricing. $159 for stores with an order volume of 1,000 orders p/m
Plus: $499/month. Unlimited orders and no limit
Pros:
Designed specifically for Shopify, this loyalty app offers straightforward setup and aids in reducing inventory through loyalty incentives.
Cons:
Since it lacks a gift card feature, this Rivo app resorts to a lengthier process wherein customers acquire vouchers via discount codes for later redemption.
How to select the best Shopify
Loyalty Program?
Consider these 8 factors below:
- Define your goals: Figure out what you want from a loyalty program. Are you trying to keep customers coming back, boost sales, or maybe get more referrals?
- Consider your budget: Look at your budget and see what you can afford. Some apps might have a big upfront cost or monthly fees, so make sure you’re comfortable with the price and get the most value for it.
- Analytics: Don’t forget about tracking your progress! Look for a loyalty app that provides robust reporting and analytics tools so you can measure the success of your program and make data-driven decisions.
- Customization: Go for an app that gives you control over customization, branding, and content as loyalty apps are one of the most important interaction points with customers.
- Support: Look for an app that offers good customer support so you can get assistance if something goes wrong. Check reviews to see what other sellers are saying.
- Easy to use: You want something that’s not a headache to use. Look for an app that’s simple to set up and has good support in case you get stuck.
- Test It Out: If you can, give the app a test run before committing. Most apps offer free trials or demos, so take advantage and see if it’s a good fit.
- Think About the Future: You don’t want to outgrow your loyalty app too quickly. Look for one that can grow with your business and handle any changes down the road.
So, bottom line? Picking the perfect shopify loyalty progam for your store is key for keeping customers hooked and growing your business in the long haul. Just think about what features you need, how much you want to spend, and whether you can get the support you need. Each app has its perks, so make sure it lines up with what your business and customers want. Once you’ve got the right loyalty program set up, you’ll be on your way to building strong customer loyalty and making your online store a hit!
