Looking for the best review app for shopify? In this article, we will cover the best apps you can have on your store to gather review and build customer loyalty:
Why Are Product Reviews Important?
For a merchant, product reviews are extremely important as they serve as a key source of information for potential customers to make informed buying decisions.
Products with higher ratings and more reviews tend to rank higher in search engine results, leading to increased visibility and potentially higher sales. According to a study by Spiegel Research Center, products with reviews had a 270% higher likelihood of being purchased compared to those without reviews.
Review product influence purchase decisions, improves search engine rankings, and provides feedback to the online store for continuous improvement.
Reviews provide social proof and help to reduce uncertainty for customers, especially for products with a higher price point or those that are new to the market. On the other hand, negative reviews can also have an impact on sales, with a single negative review potentially costing a business 22% of its customers, according to a study by Moz. Actively monitor and respond to product reviews to address any negative feedback and maintain positive customer relationships.
Top Shopify Product Review Apps
If you are running an online store on Shopify, you will never have a dearth of options when it comes to product review apps. Although there are tons of Shopify review product apps available in the marketplace, not all are created equal. So, I’ve done the research for you and come up with the top 3 product review apps that will help you skyrocket your sales and engage with your customers:
1) Product Reviews by Shopify
The first app on the list is none other than Product Reviews by Shopify. This app is completely free and comes with all the features you need to get started with product reviews. It allows customers to leave a star rating and write a review for any product they’ve purchased, which will appear on the product page itself.
The app also allows you to moderate reviews, which means you can decide which reviews to publish and which ones to hide. This is particularly useful for filtering out any spam or fake reviews. Plus, the app is completely customizable, so you can tweak the appearance of the review widget to match your store’s branding.
2) Judge.me Product Reviews
Next up, we have Judge.me Product Reviews. This app is a great choice if you’re looking for more advanced features beyond what Shopify’s Product Reviews app offers. With Judge.me, customers can leave product reviews with photos, video, and even comments.
The app also comes with a review carousel widget that displays your top-rated products in a visually appealing way. Additionally, Judge.me offers SEO-friendly reviews that can help improve your search engine rankings.
While the app is not free, the pricing is reasonable and comes with a 15-day free trial. Plus, the app provides excellent customer support and is easy to set up and use.
3) Yotpo Product & Photo Reviews
Last but not least, we have Yotpo Product & Photo Reviews. This app is another great option for those who want advanced features and a visually stunning review display. With Yotpo, customers can leave reviews with photos and videos, and you can even incentivize customers to leave reviews by offering coupons or discounts.
The app also provides social sharing features that allow customers to share their reviews on social media, which can help increase your store’s visibility. Plus, Yotpo offers customizable review widgets that can match your store’s branding and design.
While Yotpo is on the pricier side, it’s worth the investment if you’re looking for a comprehensive review solution that includes features like visual marketing, SMS marketing, and loyalty programs.
How to Get 5-Star Product Reviews
Five-star product reviews can help increase sales and improve the overall reputation of your brand.
Here are a few ways to get 5-star product reviews for your brand:
Provide excellent customer service
Customer service is the foundation for obtaining positive product reviews. Make sure you are responsive and attentive to your customers’ needs and concerns. Be sure to address any negative feedback promptly and professionally. By providing exceptional customer service, you’ll increase the likelihood of getting positive product reviews.
Be sure to monitor your product reviews regularly. This will allow you to respond to any negative feedback promptly and professionally. Addressing negative feedback can turn a dissatisfied customer into a loyal one.
Improve the returns and exchanges experience for your customers
Returns have a significant impact on product reviews. Customers often base their opinions on their overall experience with a product, and if the return process is frustrating or difficult, it can negatively affect their perception of the product and your brand.
A smooth return process can result in positive reviews. If a customer has a positive experience returning a product, they are more likely to leave a positive review and recommend your brand to others. This leads to increased sales and improved brand reputation. Returns can also provide valuable feedback for your business. If you notice a pattern of customers returning a specific product, it may be an indication that there is an issue with the product’s quality, design, or sizing. Addressing these issues can lead to improvements in your products, resulting in more positive reviews and increased customer satisfaction.
Use a returns solution like EcoReturns that helps you optimize the returns process end-to-end. Gather actionable insights and take necessary action to improve your returns process with EcoReturns. EcoReturns offers your customers with a fully customized and branded returns portal that make it easier to place a return/exchange request.
Who does not like to be rewarded? You can either reward a customer for leaving a review or for simply shopping from your website!
Consider offering a discount for their next purchase as a thank you for taking the time to write a review. Use a reward and loyalty platform like WyseMe that rewards shoppers with personalised offers for their good shopping behavior, in turn improving customer satisfaction.
In today’s highly competitive market, product reviews are more important than ever, and businesses that actively seek and respond to reviews are likely to gain a competitive advantage. Both consumers and businesses should be able to recognize the importance of product reviews and utilize them effectively to ensure the best possible outcomes. Use tools like EcoReturns and WyseMe that facilitate positive reviews and help you increase sales.